Edward Castronova
Economist Edward Castronova “was, by his own account, an academic failure” when he made a career-changing observation: the synthetic worlds of massively multiplayer online role-playing games (MMORPGs) might be imaginary, but their economies are real. Moreover, those worlds interact with the real world, both economically and in other ways. The paper that resulted from his observation, “Virtual Worlds: A First-Hand Account of Market and Society on the Cyberian Frontier” made a huge splash.
The paper also changed Castronova’s life. He’s now Associate Professor and Director of Graduate Studies in the Department of Telecommunications of Indiana University. From that post he continues researching and writing about synthetic worlds. This book is the result.
“Synthetic Worlds” is an academic work. In other words, it’s a bit dry, though Castronova does manage to give it the personal touch. It will interest the reader who is interested in MMORPGs as businesses, markets, or social “places”. In addition to observations on the games themselves, he talks about how they interact - and might interact - with the real world. For example: people buy and sell game goods in the real world, does this mean that a theft in the synthetic world is a real-world crime?
Castronova writes about who plays the games and why, a more diverse crowd with more varied motivations than you might suspect. People who respond to the very idea of MMORPGs with “get a life!” might be surprised that the unspoken response from their players is “we did, and it’s more fun than yours”.
Not only is this an interesting book, it may prove to be an important book about the worlds where more and more people are spending more and more of their time.