
Douglas Coupland
Marshall McLuhan wrote:
Instead of tending towards a vast Alexandrian library the world has become a computer, an electronic brain, exactly as a infantile piece of science fiction. And, as our senses have gone outside us, Big Brother goes inside. So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drum, total interdependence, and superimposed co-existence.
The Canadian author wrote that in 1962.
McLuhan is mostly remembered today for his appearance in Woody Allen’s “Annie Hall”, which gave the book it’s title, but for a while in the 60′s he was a pop star, even if his writing was notoriously opaque. Douglas Coupland’s brief biography recalls McLuhan’s writings uses his insights to illuminate the Internet age that hadn’t even begun when he was working.
Like Woody Allen’s character in “Annie Hall”, who breaks through the fourth wall to address the audience directly, Coupland steps into the biography and talks to the reader in first person. It’s an interesting technique that sounds awkward but works well here.
I liked this book. It brought to mind somebody I’d forgotten, applied his work to today, and placed his life in context. Though it’s not a main theme of the book, I was interested to learn the McLuhan, who was fascinated by media and the modern age, was more of a Medievalist by nature, reminiscent of G. K. Chesterton and, like Chesterton, a Catholic convert.
Order this book from Amazon.com.